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Niche To Be Rich

woman holding two paper bags with money

I know, the cliché “niche to be rich” is kind of corny when you read it and it is said so often it is old hat (sorry I am a country girl) but it does really mean something important to me.  Now some people may mention this in the content of being materially wealthy when you have drilled down to a specific niche but that’s not how I see it.  You know me, I am that “process thinker” so I really think about things before accepting it for face value.

When I say niche to be rich, I am thinking of what riches I obtain by fully being in sync with my ideal tribe.  The kinds of riches I get far exceed anything monetary or material. Now my tribe can tell you that I personally make it a rule to not, yes I said NOT, market to them all the time.  I only make carefully strategic offerings to them that I know would help my community grow, learn and succeed.  Nothing else.  I am a part of some communities where marketing to me is a daily thing and I am ok with that because that is the nature of the beast per se and I understand that.  So I am ok with them marketing to me because I am only going to buy what I really want and need.  But I value my tribe so much more than that they are not just a meal ticket for me.  They are my community, they are my friends, they are my PEEPS and I don’t take that for granted.

Niche to be rich represents three important things for me.  The reasons that you really need to niche to be rich are for you to be able to enrich these three things that are super important for you with your ideal tribe.

  1. Relationships - having great clarity around your niche will ensure that you have created a tribe of people where you can build strong relationships with them.  The reason the bonding is so strong is simply because you are with a group of people where you all dance to the same beat of the same drum.  You understand, appreciate and know what the needs/wants are of the group.  When that magic happens and you are swaying in the wind together like daisies in a field, it is just beautiful. So rich and beautiful.  Wait and see, one day you will agree.
  2. Confidence - one of the greatest things about having that niche you know so well is that there is no fear.  You can speak openly, honestly and authentically with them without the fear of them being judgmental.  There is no need for judgment with them or with you because you understand your peeps and they you.  It provides you with the confidence to step out and be who you were meant to be with boldness and self assurance.  It’s such a wonderful feeling of richness.
  3. Integrity and trust - Yes, these are the big guns.  You need these without a doubt and niching helps you to develop a solid foundation with your tribe of integrity and trust.  It allows you to always want to give the best value to your group and never compromise that.  And it affords them the opportunity to trust in that relationship between you and them and never doubt that.  The abundance in just that thought is overflowing.  That is being rich at the core.

So remember these three things the next time you see this often used saying.  Change the meaning of it in your mind so that you can really get the feel for being able to “spread the wealth” in your tribe and love it.

Are you ready to niche to be rich?  How are you doing that in building your tribe?


{ 20 comments… add one }

  • Margit Crane (@GiftedWithADD) July 23, 2014, 10:44 am

    I love today’s post, Kimmie J. I can totally relate to what you’re saying although it is a recent realization. “The reason the bonding is so strong is simply because you are with a group of people where you all dance to the same beat of the same drum. You understand, appreciate and know what the needs/wants are of the group. When that magic happens and you are swaying in the wind together like daisies in a field, it is just beautiful. So rich and beautiful.” I’m there now and it IS beautiful. And the confidence bit is like knowing your voice and singing it out loud without fear. LOVE IT. You rock, hon!

    • Kimberley Wiggins July 23, 2014, 12:28 pm

      Thanks Margit. Yes, is that not a beautiful thing? It takes a while to really get there but when you do – you finally exhale. Exhale girl and enjoy. Blessings.

  • Kathy Widenhouse July 23, 2014, 10:45 am

    Once you find your niche, you work it with passion — which leads to riches of all kinds. Thanks for your insightful post, one full of truth!

    • Kimberley Wiggins July 23, 2014, 12:29 pm

      Yep Kathy, that the ticket. It leads to all kinds of riches and that should be the focus. You are welcome. Blessings.

  • Diane Allen July 23, 2014, 5:55 pm

    Thanks Kimmie for getting us back into the down to earth richness of service. Priceless! Smiles! Diane

  • Carol Steinberg July 23, 2014, 7:08 pm

    Makes sense to me…and I like the way you think about rich as something that is above and beyond the money….I’m still not sure who my niche is though. If it’s other artists, they don’t tend to buy my work….but yeah, tribe can never be underestimated.

    • Kimberley Wiggins July 23, 2014, 8:57 pm

      Thanks Carol. You will find your tribe just keep working at it and focusing in on what problem you are solving and then the who will come. People only responds to wants and needs. What need or want does your art fulfill? For who? Keep at it. Blessings

  • Gina July 23, 2014, 7:12 pm

    I’m all about mindset and building relationships in my business – I love your twist on this saying! For myself and my massage therapists, we Must build our relationships to establish that trust our clients need to feel in order to come back and refer their friends! We do this by checking in with them before, during and after their massage – and are just now starting to build a web presence to become even more accessible!
    Gina – East2WestMassage, Fair Oaks
    Explore the benefits of monthly massage…

    • Kimberley Wiggins July 23, 2014, 8:58 pm

      Great Gina, you really get it. You are truly serving and that is wonderful. It sounds as though you have a great team of people. Blessings.

  • Nancy Rose July 23, 2014, 8:45 pm

    Your post resonates for me on many levels, especially the priceless ability to make a real difference in people’s lives. This is why I do what I do, and people can tell. The strength of the connection is what it’s all about for me.

    Nancy Rose, author of Raise the Child You’ve Got, Not the One You Want
    Helping parents understand and accept who their children are
    Nancy Rose’s Website and Blog

    • Kimberley Wiggins July 23, 2014, 9:00 pm

      I am glad you connected with my post Nancy. Seeds of greatness exists inside each of us, it’s just up to us to water them and make them grow. That is when you start making a true difference in other’s lives. Blessings.

  • Minette July 23, 2014, 10:11 pm

    Hi Kimberly, I absolutely love this perspective on niche! I think it will help people eliminate the fear of narrowing their market or focusing on a particular group by showing them the gift of service in really caring for their tribe. Beautifully written and presented!!
    Minette Riordan, Ph.D.
    CEO, MinetteRiordan.com

    Ready for some creative ways to relieve stress?
    Free 8-week course: Let the Crayons out of the Box!

    • Kimberley Wiggins July 24, 2014, 12:07 pm

      Thanks Minette for your kind words and what you say is so true. We all need to focus more on the gift of service. It will surely change your entire perspective on business. Blessings

  • Lisa Mallis July 24, 2014, 8:54 am

    Love, love, love, love, love that you moved “rich” from money to “life” and “experiences”. You are so on the mark! The value I receive from my community is just as great as the value they receive from me . . . and it’s because we’ve built relationships!

    • Kimberley Wiggins July 24, 2014, 12:08 pm

      Thanks Lisa, you are so right about the two way value received. I love those relationships. Blessings.

  • Blaze Lazarony July 24, 2014, 10:12 pm

    Kimberly, you and share all three niches! Lucky us.

  • Erica July 25, 2014, 2:14 pm

    I love the 3 points that you share here. This is a great reminder of how important clarity is. I know that was a struggle for me when I first got started in my business. Now it’s so much easier for me to serve my clients and solve their problems.
    Erica Gordon

    • Kimberley Wiggins July 25, 2014, 8:18 pm

      Hi Erica,
      Yes, finding your niche is always a struggle for you when you are starting but it does get easier. You are finally in the groove Erica, yippee!

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